Setting Goals and Planning Your Season - A Reality Based Approach by Jimmy Riccitello, a professional athlete for over 20 years, Coach, Dad, Husband, Head Referee for Ironman. Jimmy brings his wisdom and unique brand of humor to Baton Rouge to help you plan a realistic strategy to achieve your athletic goals. Whether you are contemplating your FIRST athletic goal like a 5k or charity bike ride or if you are a seasoned and successful athlete trying to get to that next goal, the mental approach is the same.